Showcasing the Excellence of Traditional Methods in a Modern World
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Chapter 1: The Value of Tradition in Innovation
In today's market, when introducing a novel concept or product, it's crucial to highlight how you improve upon traditional practices. At this moment, the appeal of a brand-new idea may not resonate with potential users.
@cdixon has noted the importance of enhancing existing methods rather than solely focusing on new creations.
Section 1.1: Braintrust's Innovative Approach
Braintrust exemplifies this concept perfectly. It serves as a decentralized talent network that links exceptional knowledge workers with some of the most respected brands globally. Essentially, it connects real people with real job opportunities.
This platform has rapidly emerged as a leading business in the web3 space, and you can monitor its impressive growth through a public dashboard. It operates in a decentralized manner, is user-owned, and features its own token—an appealing aspect for many users.
However, the success of Braintrust in attracting top-tier talent and prestigious brands like @Nike, @GoldmanSachs, @Twitter, and @Spotify isn't just due to its innovative features.
In a recent podcast, @adamjacksonsf stated, "They don’t care."
Section 1.2: The Appeal of Simplicity
Today, what matters most to individuals is securing excellent job opportunities, while brands aim to recruit top talent quickly. In traditional web2 marketplaces, talent often loses 20-50% of their earnings. In contrast, Braintrust empowers its users by allowing them to retain 100% of their income.
Given this, where do you think high-caliber professionals will choose to go? To a platform that ensures they keep all their earnings or one that only offers them half? For many, Braintrust is the obvious choice.
As a result, a significant number of talented individuals gravitated toward this innovative platform. They showed little interest in the BTRST token or its mechanics; the complexities of blockchain, cryptocurrency, and tokenomics were not their primary concern.
Chapter 2: Attracting Brands to Traditional Values
If top-tier talent is gravitating toward a platform like Braintrust, it's only logical that reputable brands will follow suit. Nowadays, many well-known companies post job openings on this new platform.
Traditional agencies often charge a 60-70% markup on talent. In contrast, Braintrust offers brands a straightforward flat fee of just 10%. This results in a dense pool of exceptional talent, allowing brands to hire more efficiently and cost-effectively.
For brands, Braintrust is also a no-brainer.
Behind the scenes, Braintrust converts client fees into BTRST tokens, which contribute to a DAO fund to support community initiatives and expand the network. However, users don't need to delve into these complexities.
The focus remains on demonstrating how they improve upon established methods—because, ultimately, new innovations might not be the primary concern for users.
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