Mastering Networking: 5 Essential Strategies for Job Seekers
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Chapter 1: The Importance of Networking
In today's job market, while the notion that 80% of positions remain unlisted has been disproven, it's a reality that many employers initiate their recruitment process within their own networks. For competitive roles, external candidates often miss out on interviews as candidates from the hiring manager's network are frequently prioritized. This situation is even more daunting for individuals transitioning from non-traditional backgrounds.
To navigate this challenge, I advise those making a career transition to actively seek referrals. Securing a referral can ensure your resume lands directly on a hiring manager's desk, as companies value referrals highly—they enhance the credibility of your application and suggest you have already passed a cultural fit assessment through your connection with an existing employee.
Drawing from my experience as a former recruiter and my own successful career transitions (from Recruitment to Data Analytics to Product Management), I offer three vital strategies to build your network and obtain that coveted job referral.
- Explore Industry Media and Meetups
If you're venturing into a new role or industry, it can be daunting to know where to begin. I encourage mentees to immerse themselves in relevant media to better understand their target roles. For instance, a candidate interested in health tech startups should seek out every relevant online or offline publication and stay updated on emerging companies.
Here are some resources to consider:
- Industry publications (think creatively—sometimes even your health insurer discusses new healthcare startups)
- Local startup blogs
- Meetup groups focused on your industry of interest
- LinkedIn profiles of professionals you admire
- Subreddits related to your field
- Establish Common Ground with Key Individuals
Once you've identified a target company, the next step is to connect with individuals who may be willing to assist you. If you come across an article by an expert in your field, how can you encourage them to engage with you?
Finding shared interests is key. When I was networking for Product Management roles, I sought out professionals who had made similar career moves. I reached out to individuals who transitioned from large tech firms to startups or shifted from Data to Product roles. I even connected with fellow British expatriates in Switzerland, believing we would share common cultural experiences. Additionally, discovering mutual friends through shared hobbies can also foster connections.
Alumni networks can be invaluable for making these connections. Contact your university to see if they can facilitate introductions. Those involved in such networks are typically open to being reached out to, and you already have a shared background.
- Enhance Your Outreach Effectiveness
To persuade someone unfamiliar to you to refer you for a position, you first need to secure their time for a conversation, whether in person or virtually, to discuss your situation and see if there's a connection.
How can you encourage someone to meet you through a cold email or social media message?
- Present Yourself Professionally
Clearly articulate your situation, outlining your desire to change industries while assuring them you won’t waste their time. For example: “I’m a Cambridge alum with five years of Data Analytics experience, aiming to specialize in Data Product Management after reading ‘Inspired’ by Marty Cagan.”
- Show Interest in the Individual
Highlight something notable about their work or a shared interest. For instance: “I found your insights on Agile in the Swiss Product Community Blog fascinating!”
- Specify Your Request
Be direct about your needs. For example: “Would you have 15 minutes for a video call next week to discuss your experiences in Product Management?” Also, ask if they can recommend others you should connect with. Even if they can’t meet, they might know someone who is actively recruiting or mentoring.
Bonus Tip: Give Back
If you've benefited from the kindness of others in advancing your career, consider helping someone else in the future. One way to do this (if you're not yet receiving LinkedIn inquiries) is to join a mentoring platform. I recommend MentorCruise, as the nominal fees often attract more committed mentees.
As you establish yourself in a larger organization, you may encounter opportunities to assist others through referrals. While I advise being selective about who you refer—since their performance reflects on you—if you can provide valuable guidance or connect a hiring manager with a promising candidate, consider making that extra effort.
I hope this article has inspired you with ideas to build your network and secure a position in a new company, industry, or field. My insights are drawn from my time as a recruiter, my own career pivots over the past seven years, and discussions with mentees who have made similar transitions.
If you’re interested in working with me as a mentee, I occasionally have openings on MentorCruise. Alternatively, feel free to explore some of my popular career-related articles listed below and reach out with any questions in the comments!
Ready For A Career Pivot? 3 Things You Need To Do
Insider Tips from a Former Recruiter, Current Product Manager
Becoming a (more) Technical Product Manager, Part I: Diagnosing the Problem
Why become more technical? And what do I need to learn?
A Personal MBA Curriculum in 26 Books
A Comprehensive Reading List on Strategy, Marketing, Data, Product, Leadership, Behavioural Psychology, and more.
Chapter 2: Networking Videos to Enhance Your Skills
In this chapter, we will explore helpful videos that provide additional insights into effective networking strategies.
Discover five essential networking tips to enhance your professional connections and career opportunities.
Learn how to build a network from scratch and maximize your networking potential, even if you have no existing connections.